China is one of the UK’s top sending markets, so we are delighted to announce that a delegation of ten top study abroad agents will be visiting this year’s StudyWorld – and we are expecting their appointment slots to book up quickly.
China is one of the UK’s most important student sending markets. There are over 91,000 Chinese students in higher education here. And rapid growth in 2015 pushed China into the top five sending markets for UK ELT last year.
Ten key Chinese agencies will be taking part in StudyWorld, sending senior staff to London to meet UK educators from across the sector. They represent agencies from cities including Shanghai, Beijing, Chengdu, Nanjing and Xiamen, and are now available for appointment requests on Marcom eSchedule PRO.
Chinese delegations have attended StudyWorld for the past two years. They have been very popular with educators keen to increase their access to one of the world’s fastest-growing markets for external education. Last year China was one of the few growth markets for English UK members. Almost 25,000 Chinese students took courses lasting on average 3.4 weeks.
English UK and the British Council will launch a new report dedicated to demand for UK summer school programmes in China at a StudyWorld seminar. Initial findings suggesting that the overall market value is over £1bn.
A country report (commissioned by the British Council and English UK in 2012) highlighted the growing importance of the Chinese market. The report explained that consumers with savings were prepared to spend on education. Notably demand was growing for workshops preparing teenagers for university admission exams and English and other language courses for customers of all ages, particularly in urban families. UK summer/winter school programmes are a key product in the Chinese market and English training courses “a very strong and increasing trend in this marketplace.”
- Not booked your StudyWorld place yet? View your options and book your place