StudyWorld 2019 introduced educators to almost 50 high-quality Chinese agents and business people who are interested in sending students to the UK.
As well as our usual delegation of Chinese agents, organised with the British Council, we were delighted to welcome a group of 16 CEOs, presidents, founders and other senior leaders from ten major Chinese education businesses in 2019. The group attended the international student event as part of a focused inward trade mission organised by the Department for International Trade (DIT).
They participated in a day of meetings with UK educators and another day of round table discussions showcasing the UK’s expertise in subjects including continuing professional development, assessment and STEM.
StudyWorld gathers educational establishments, including ELT organisations, universities, colleges, training providers and support including accommodation providers.
UK education is so important in China that a film crew from the TV station CGTN joined us to film the first morning of appointments.
The DIT delegation from China consisted of organisations operating in the educational space who are interested in enhancing their offer and building partnerships with UK ELT providers in educational technology, cross-development and more.
Mark Henebury, the ELT sector specialist with the DIT education team at the event, said: “We suggested StudyWorld was the ideal exhibition to bring them to, to access such a wide range of different organisations here.
Mr Henebury said: “Everything is here in one fantastic location in central London. We’re trying to put them in front of as many UK providers as we can. So far they have been really enjoying the experience and are very positive with regard to meetings and have thrown around lots of ideas so far about things they didn’t know about the UK “
He said the organisations were “well aware of the quality of UK education, its reputation and history especially around ELT and universities … I’m hoping they will have many ideas of different things they can take back to China.”
“We are increasingly up against competition from other parts of the world all competing for this market. What we have got to do is to show how good we are” -Mark Henebury
Mr Henebury said international education was “hugely important to the UK” and English language in particular, gave access to many of the other industries the UK works in internationally, including oil and aerospace.
StudyWorld 2020: 7 – 9 September
StudyWorld helps quality UK education providers and serious agents and buyers from around the build valuable business partnerships over three days of meetings, networking and learning.
All delegates can receive our early bird discount on any attendance option by booking before Friday 27 March 2020.
If you have any questions or need help finding the right option for you, please contact the StudyWorld team.