StudyWorld is the most important showcase of UK education in the calendar. With over 700 delegates it’s important to stand out from the crowd so you are memorable to potential partners. We shared tips on making the most of your table and exhibition stand at StudyWorld – and it was amazing to see how creative some people can be.
Iconic UK characters: the piper and the beefeater
This year, two of English UK’s regional groups made the most of StudyWorld’s unique qualities: the flexible meetings arrangements that mean both educators and agents are walking around, and its focus on the UK.
English UK Scotland hired a bagpipe player to play all over the QEII Centre on the first morning. English UK London organised a selfie frame and a Tower of London Beefeater so that people could have their photos taken with him. Both were followed by curious agents from all over the world keen to take a selfie and find out more about the local educational offer.
James Herbertson, deputy chair of English UK London, had a pocketful of agents’ business cards to follow up by lunchtime was delighted with the response.
“It was great to see so many agents from so many different countries want to connect with the British culture. It was really refreshing and makes you realise that’s why all the people come to StudyWorld: they do value British culture as well.
“You can meet people in a slightly more informal setting now. And when you look back on the bits of StudyWorld that are memorable, it’s the social parts. We’re reflecting that in the way that we work.”
Chris Moonie of English UK Scotland was also pleased with the reaction to the piper. “It’s been great.”
Delicious foods from around the UK
English UK South West waited until the end of the day to transform its stand into a West Country bar with Chair Ella Tyler pouring glasses of local cider for weary delegates. And the English UK Wales stand was covered in colourful dragons and flags.
Both groups also took advantage of their own tables at lunch the following day. English UK Wales tempted delegates with local Welshcakes and English UK South West with a full range of cheeses, scones, jam and clotted cream.
Comfort, space and digital experiences
It’s not just regional groups that tried attention-grabbing stunts. Sponsor The Stay Club installed a comfortable sofa from its newest student building on its stand. Mariana Ulanowicz was delighted with the response:
“People are coming over and asking if they can sit on the sofa. It’s been very good. We’ve had a lot of agents as well as colleagues looking for accommodation. People are just sitting down, taking some time to relax and talk.”
On the Twin stand, Simon Baker says the extra space allowed them to put up extra material, including a TV screen for agents to see the centre in action.
Fairy lights and sparkles
But if there was a prize for most inventive table, it would have to go to Brighton’s Castle School of English. A first-timer at StudyWorld, they took our advice to stand out literally.
“We read the advice on the website and thought we’d better do something. There’s nothing more Brighton than fairy lights and sparkles, so that’s what we brought,” said Charlotte Lincoln. Colleague Giorgia Gonzalez added: “We’ve had fantastic interest from people because of it. We’ve met some amazing agents from Kazakhstan, Oman, Japan and China – and it’s brilliant because we’re a very small school. This way you can see the world in a day.”
So what will you do to stand out at StudyWorld 2020? It’s never too early to start thinking about it!