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Some last-minute thoughts from a regular

You’re probably ready for StudyWorld and here in the office we’re looking forward to moving all our equipment to the Hilton London Metropole and getting the event ready.

We thought it was a good time for a quick chat to one of our regulars, Danny Silvester of Inline.Marketing, about how he makes best use of his time at the event.

Danny has been attending StudyWorld since he set his business up, and reckons that 50% of the language schools he now works with were as a result of the event, which he has sponsored on several occasions.

“You’ve got to put effort into your stand, and put some thought into it. It definitely helps to be proactive – don’t stand with hands in pockets or sit behind your table. I see so many new people doing that at StudyWorld and wonder if they get anything from it. If you are going to sit there looking unapproachable, worrying about emails, you are not going to maximise the return on your investment. You need to work the room. Being proactive is the way to attract more work.

“You get a lot of referral business at StudyWorld, more than at other events. There does seem to be a community spirit there that if you’re doing a good job a school will recommend you.

“We find some other events are a bit of a jolly from the work point of view but at StudyWorld people are focused on what they’re doing there. They’re friendly and laid back, but serious about being there to do business. The social events are great to catch up with clients.”

We’re looking forward to catching up with you all too – see you on Monday, and hope you can make it for the lunch and seminars which start at 12.

Siobhan Small

Siobhán, our events manager, manages all operations and logistics for English UK's UK-based events.

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