UK educators from higher and further education, associations, and many English UK member centres held an amazing 6,000 appointments with overseas agents and partners last September. They enjoyed the new venue – the light and spacious QEII Centre – and a new range of flexible, cost-effective options. And where better to promote the very best of the UK education offer than in Westminster, with views of Parliament and Westminster Abbey.
Find out what some of our educator delegates thought of StudyWorld 2017…
Great venue, great space, quality agents
“There was more space and it wasn’t crowded,” says Niel Pama, ELT and business development director of David Game College, whose table had a view of Westminster Abbey. “Noise wasn’t an issue, I wasn’t drowned out by anybody else and I wasn’t fatigued. It was more relaxed, more like a overseas fair, something English UK do so well.
“It was good, quality was there. I think a lot was riding on it and it did well. The agents were good agents. I think it will really go from strength to strength and more people will want to book next time. There were some new people, which was good.”
“The venue was so much better and the space and acoustics are much better,” says Ben Logan, principal of BLS, who says he also enjoyed the short walk to and from the QEII Centre each day. He found the meetings “useful and productive,” particularly for maintaining existing relationships, and like Niel Pama, has already booked for this September. “We feel it’s important to be seen here even if we don’t achieve new business.”
Amr Fahhad, then recruitment manager for the Oxford International group, was also impressed, saying: “It’s fantastic compared to the previous three years. I think it’s easier to get to the stands and the tables and that’s good. I like the idea of the embassies and the universities being represented in villages. And I like the support from the staff.” The Gulf and Embassy zones were also noted by Shoko Doherty of Celtic and Niel Pama, who thought they helped to give the event more of a trade event feel.
Promoting UK education with view of Westminster
The location of the new venue – and its exclusive UK focus – were also popular. “I think it’s fabulous – it’s a great location,” said Paul Murray, director of Foyle International.
“If you want to position yourself and give off the vibe of the best of British education, history, and everything we have that our competitor markets don’t, then I want agents to come out of Westminster tube station and see Parliament and Westminster Abbey. You know you are creating the whole ambiance, and last year StudyWorld went up a level of sophistication. It looked really smart and not like another agents’ meeting. We’re saying it’s the best of British and it is upmarket and exclusive,” says Niel Pama.
Have you booked your place yet?
Marcom Eschedule PRO will go live at the beginning of July. It’s a good idea to be ready to make appointments as soon as the system goes live. That way you can make sure you meet those business-critical contacts.
Educators at StudyWorld have more choice than ever before about how to attend StudyWorld. It is now possible to come on a networking pass – without table or schedule – for as little as one day. Or opt for a schedule but the freedom to have meetings at any of our dedicated seating areas.
Plenty of educators still like the traditional approach of having a table as a base for meetings too, making it easier for agents and buyers to find them for impromptu catch-ups and giving them a place to display marketing material.