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Lead scoring and its impact on the language school booking process

Lead scoring and its impact on the language school booking process

Archie Pollock

The most successful and efficient recruiting operations create Priority Modeling to identify the common criteria of those most-likely vs. least-likely to book, as well as Predictive Lead Scoring which assigns higher values to higher-priority leads based on those criteria.  This Lead Scoring allows your team to then apply categorised Workflows to your highest priority leads and deliver the right content to the right prospect in a scheduled, targeted, follow-up campaign.

Overseeing several of HEM's major accounts, Archie provides his knowledge and expertise in digital marketing to audiences worldwide. Archie has gained large experience in international student recruitment and retainment, and has been active in the international education field since 2008, featuring in regular presentations and panel discussions at major international education conferences including the EAIE and NAFSA.
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