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Attend StudyWorld a UK educator, education exporter

StudyWorld | Tuesday 26 - Thursday 28 January 2021

StudyWorld focuses on promoting the UK education sector to agents and partners from around the world. Our next event in January 2021 is more important than ever: strong communication and relationships are key to sector recovery.

StudyWorld will offer one-to-one video meetings through a Zoom integration on Marcom eSchedule PRO, plus seminars and presentations to help delegates understand market sentiment and plan sales strategies.

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Who attends StudyWorld?

This event is open to:

  • accredited UK educators seeking international partnerships for student recruitment or overseas delivery
  • service providers that support the UK’s international education sector
  • experienced study abroad agents who work, or would like to work, with UK education partners > view invitation


Since the start of the Covid-19 crisis, English UK has been committed to offering the best possible service to the UK ELT industry at a price that reflects the difficulties the sector faces.

English UK members
per delegate with meetings. Subject to UK VAT.
UK educators/ service providers
per delegate with meetings. Subject to UK VAT.
Agents will be asked for professional references to support their event application.
from £1,995
Contact the team to discuss.

Choose your category below to register:

Save £50 when you book for StudyWorld in January and our new StudyWorld Summer event in March.

For All UK Educators

For all UK educators

StudyWorld showcases the entire UK education offer. We welcome universities, boarding schools, language centres, publishers, exam boards and more. Whatever you do, there will be a partner or buyer who wants to meet you.

Screened, Serious Agents

Screened, serious agents

We welcome international delegates from 60+ countries. We check the credentials of all our study abroad agents to make sure they are high quality, professional organisations serious about doing business with UK educators.



Our seminar programme will help you stay up-to-date with the latest business and industry thinking while our high profile keynote speakers leave delegates inspired and ready to change lives through education.


StudyWorld is the only event that focuses on showcasing the whole of the UK education sector to agents and partners from around the world. Supported by Education is GREAT, the event welcomes special delegations of buyers, industry leaders and influential people from both the UK and around the world.

StudyWorld is innovative, built around quality, and supported by the UK government. Please contact, Business Development Director, Tim Barker to enquire about sponsorship opportunities.

Thank you to this event’s Gold and Silver sponsors:


26 January 2021

08:00 - 17:45Seminar programme - details below

27 January 2021

06:00 - 19:00One-to-one online meetings

28 January 2021

06:00 - 19:00One-to-one online meetings

Schedule meetings

Meeting scheduling started on Friday 8 January 2021.

> Schedule meetings using Marcom eSchedule PRO

Contact the team if you have not received your login information.


All seminars will be held via a Zoom integration on Marcom eSchedule PRO. Log in to your Marcom eSchedule PRO account to watch the seminars. Read our participant guidance for more information.

All times are GMT. Click on the date to expand the list and then click on the seminar title to view more information.

Tuesday 26 Jan 2021

08:00 - 08:45

How English UK members are ensuring student safety

Huan Japes & Naadiya Rawat

Join English UK Membership Director Huan Japes and Compliance Manager Naadiya Rawat to learn how English UK helps and supports English UK member centres to stay safe, secure, and ready for students. This session will be a short presentation followed by questions-and-answers.

Huan Japes
Huan joined English UK in 2012 and is responsible for all aspects of membership services and administration. He also oversees English UK's public affairs work and manages its external stakeholder relations, including the ongoing Accreditation UK partnership with the British Council. Previously he was TESOL Manager for Trinity College London, responsible for TESOL qualifications, and before that Training and Recruitment Manager for EF English First.

Naadiya Rawat
Naadiya is our visa expert. She supports members with queries and liaises with UK Visas & Immigration, but also helps implement English UK's public affairs strategy, drafts policy documents and works with the All-Party Parliamentary Group for Language Teaching.

Before joining English UK in 2004, Naadiya graduated in Human Geography and Human Resource Management at Keele University and took a Masters in Tourism, Environment and Development at King's College, London. From Mauritius, Naadiya is bilingual in English and French.

Tue 08:00 - 08:45

Market session - South Korea

June Lee & Michael Quinn

Join this session for an overview of the South Korean market, attitudes to travel, and the chance to ask your questions to a panel of agents and educators. 

Tue 08:00 - 08:45

09:00 - 09:45

Investing in staff is an investment in quality

Johnny Cockayne & Chris Farrell

One of the main challenges facing any company as it expands is being able to maintain the quality and standards across multiple locations. In this presentation Johnathan and Chris will explain how Centre of English Studies have been able to stay true to their initial values by investing in staff, identifying a company identity, and by implementing Continuing Personal Development programmes throughout the company. 

This is a pre-recorded session with no live Q&A.

After qualifying as an EFL teacher in 2009, Johnny spent several years teaching in Europe before joining CES shortly after they opened their Edinburgh school. Having worked as a sales executive, vice-principal and now principal, he is passionate about developing his team through CPD and knowledge sharing. Chris Farrell is the Head of Training and Development for the CES Group. He is the course coordinator of CES Direct Learning, which focuses on the creation and delivery of tutored online teaching and training courses. He chairs the English UK Teacher Development advisory group and is a guest lecturer at University College Dublin.
Tue 09:00 - 09:45

Is your website primed and ready to bring in new business? Here are our top tips to ensure it can deliver new bookings

Richard Bradford

It’s fair to say 2020 was a year of unexpected and enforced change. Now is a great time to look at your online presence and make changes. Join this session with Disquiet Dog for questions to ask yourself to help you consider, evaluate and – only if needed - change your website.

Richard Bradford is the MD of Disquiet Dog and has extensive experience of international digital marketing practice, particularly in the education and leisure sectors. Providing training and expertise, Disquiet Dog is a niche agency which works to empower you and your organisation to be more in control of your own digital destiny – and get a return on investment! Find out more at, follow them on LinkedIn or teach yourself with their regular blogs:
Tue 09:00 - 09:45

Market session - China

Skye Qi & Daniel Zheng

Join this session for an overview of the Chinese market, attitudes to travel, and the chance to ask your questions to a panel of agents and educators.

Skye Qi, JJL
With a certificate of Beisen Career Coach, Skye Qi has been working at JJL for over six years. She was the director of the US Premium Application Centre and joined the NAFSA Conference in 2019 as a representative of JJL. Now, she is the Director of JJL Global Development Centre, in charge of the UK and Europe Region which includes 17 counties and regions. Her duties include but are not limited to develop cooperation and maintain relationships with embassies, universities, schools, organisations and groups; discover the market demands and formulate marketing plans; explore potential business possibilities; the operation of “Overseas Institutions” on the JJLDXZ platform.

Daniel Zheng, HOPE Study Abroad Service
Holding a UK masters degree and the British Council Advanced Certificate for Counselling and British Education Promotion, Daniel Zheng has been in international education industry since 1993. After two years' service at the Shanghai Municipal Government Foreign Affairs Office, he joined the British Council Shanghai in 1993 firstly as an Education Counselling Service Officer and then Education Promotion Manager. He witnessed the development of international education in China and he was one of the pioneers who helped UK institutions enter the Chinese market by providing market briefings, organising British education fairs in China and establishing Sino-UK institutional links. He was the co-founder of HOPE Study Abroad Service, set up in 2000, and he has been General Manager and Managing Director since 2005. Daniel’s responsibilities at the company include: developing and maintaining relationships with both overseas and Chinese partner institutions and exploring mutually beneficiary business opportunities and projects; Market and project briefings for partner overseas institutions; Setting up business strategies for the company and managing a team of 40 staff.

Tue 09:00 - 09:45

10:00 - 10:45

Immigration update for ELT centres and agents

Nichola Carter

Nichola Carter of specialist immigration law firm Carter Thomas will provide an immigration update for UK ELT centres and study abroad specialists, highlighting recent rule changes to study routes for those coming to the UK, including those concerning EU nationals.  There will be the opportunity to ask questions.

A solicitor with 20 years’ experience, Nichola has been consistently ranked as one of the UK’s leading immigration lawyers in both The Legal 500 and Chambers and Partners since 2004. Regarded as one of the UK’s leading sponsor compliance experts, Nichola advises businesses, charities and education sector clients, including universities, independent schools and private colleges, that need sponsor licences under Tiers 2, 4 and 5.
Tue 10:00 - 10:45

Innovation and the future of language exams: language testing in a constantly changing & challenging global environment

Roger Johnson & Marios Molfetas

As the demand for computer based exams increases, are paper based exams a thing of the past? Are computer based and online proctored exams now considered the ‘new normal’?  What are the challenges around this new online delivery method?

Join Roger Johnson and Marios Molfetas from LanguageCert to gain insights into the current language testing environment, and what it means in the future.

Roger Johnson
Roger worked for Cambridge English Language Assessment for 25 years, in a wide range of roles. When he left Cambridge in 2017, he was Chief Operating Officer, leading a team of 360 staff, covering assessment design and content, quality assurance and validation, as well as distribution channel management and back-office operations.

Marios Molfetas
Marios holds a first degree in Physics, followed by an MSc in Electronic Business Management from the University of Warwick, where he served as Business Consultant and Business Development Manager prior to joining LanguageCert in 2009. He was appointed Responsible Officer for LanguageCert by the Board of Directors in 2016 and he has been driving the languages assessment development programmes for PeopleCert since their inception. As LanguageCert Executive Director he is responsible for LanguageCert’s strategy, new qualifications development, partnerships and contract management.

Tue 10:00 - 10:45

Market session - Turkey

Semra Yalcin

Join this session for an overview of the Turkish market, attitudes to travel, and the chance to ask your questions to a panel.

Semra Yalcin, British Council
Semra Yalçın Doğan works for the British Council as the Education Services Manager. She is an international education professional with a 17-year experience in business development, marketing, market intelligence, consultancy, partnership development and recruitment events management. Semra provides comprehensive insights into Turkish education market for the UK education sector. With a professional interest she has a leadership role in developing strategies to promote the UK education in Turkey. She holds a BA degree in Economics from Yıldız Technical University.

Tue 10:00 - 10:45

12:15 - 13:15

Welcome from English UK's Jodie Gray and Graham Stuart MP. To be followed by keynote address by Richard Nicholls from VisitBritain.

The recent past and short-term future of inbound tourism
With inbound tourism all but shut down in early 2021, we look to the recent past and the short-term future. What did the inbound study market look like pre-COVID-19? When and how can we expect inbound tourism to recover? What can we learn from international perceptions of Britain?

Richard Nicholls has been head of research and forecasting at VisitBritain since 2015. He and his team are responsible for analysis of inbound tourism datasets, insights and prospects both for VisitBritain and for the benefit of the wider UK tourism industry. Before joining VisitBritain he worked agency side in market research and consumer trends.

15:00 - 15:45

A new era for English language travel?

Patrik Pavlacic

What are the short-term effects of Covid-19 on UK ELT and what developments are here to stay? In this session, Patrik Pavlacic, Head of Research at BONARD, will guide you through a shortlist of macro trends that are already prompting businesses to rethink their strategy. Additionally, Patrik will offer his take on future prospects for the UK market, including a quick briefing about upcoming initiatives.

Since joining BONARD in 2009, Patrik has worked on over 100 industry projects for government agencies, associations as well as individual education providers. Patrik specialises in quantitative and qualitative research, trend monitoring and developing industry-specific metrics and bespoke approaches to data collection and reporting. He has authored or co-authored more than 30 industry publications and is a member of ESOMAR World Research.
Tue 15:00 - 15:45

Lead scoring and its impact on the language school booking process

Archie Pollock

The most successful and efficient recruiting operations create Priority Modeling to identify the common criteria of those most-likely vs. least-likely to book, as well as Predictive Lead Scoring which assigns higher values to higher-priority leads based on those criteria.  This Lead Scoring allows your team to then apply categorised Workflows to your highest priority leads and deliver the right content to the right prospect in a scheduled, targeted, follow-up campaign.

Overseeing several of HEM's major accounts, Archie provides his knowledge and expertise in digital marketing to audiences worldwide. Archie has gained large experience in international student recruitment and retainment, and has been active in the international education field since 2008, featuring in regular presentations and panel discussions at major international education conferences including the EAIE and NAFSA.
Tue 15:00 - 15:45

Market session - Switzerland

Claudio Cesarano & Andrew Edwards

Join this session for an overview of the Swiss market, attitudes to travel, and the chance to ask your questions to a panel of agents and educators. 

Claudio Cesarano, Media Touristik Group
Claudio Cesarano is CEO of the Swiss Media Touristik Group. The brand Linguista generates one third of the company's turnover. With over 20 years of industry experience and also being involved on the language schools side he has a profound knowledge of both sides of the market. Growing up with three mother tongues (German, Italian and Dutch) he was born a language specialist. The company is one of the leading language abroad companies in the language travel market in Switzerland. Media Touristik AG operates from six locations and merged all their brands to one brand Linguista in 2018.

Andrew Edwards, ELC Bristol
Andrew Edwards is Principal of ELC Bristol, joint number 1 English language school in the UK, according to the EL Gazette based on British Council inspectors’ publishable statements. Andrew has worked in the business since 1991, as a teacher in the UK and abroad, in marketing, accommodation management and whole school management. He was Principal of LSI Portsmouth before rejoining ELC and has been a school inspector and chaired the Best Practice Committee for IALC.

Tue 15:00 - 15:45

16:00 - 16:45

How to energise your sales team

Nicola Lutz

January can be a loooong month, but let's face it, it feels longer after the year that was 2020.

So how can we add extra energy into our selling? How can we add oomph to our efforts? How can we keep our sales interactions positive and forward-facing?

Nicola ‘No Fluff’ Lutz will shine a beam of light and positivity, with some practical, fluff-free tips, techniques and take-aways to help do just this.

Speaker bio: Nicola is a sales coach and trainer, specialising in working with small and microbusinesses. She is a Director of StudyTravel and has been passionately working in our sector for over 25 years. Her company, No Fluff, promises ‘simple sales growth’, focusing on using the limited time clients have available for ‘sales’ and using it to best advantage. Sales credentials include CPD Accreditation membership, Fellowship of the Institute of Sales Management and numerous award nominations for Mentor of the Year.
Tue 16:00 - 16:45

Innovating in times of crisis

Jenny Simms, Rebecca Rawnson, Alex Salkeld & Spencer Fordham

Join finalists of the British Council ELTons Innovation Awards to hear how they’ve dealt with challenges and found new and original ways to respond to crises, with case studies from school leadership, materials development and teaching practice.

This session launches the call for applications to the ELTons 2021: the prestigious international awards celebrating innovation in English language teaching and learning.

This session is pre-recorded.

Jenny Simms, British Council
Jenny is Project Manager for Teaching Excellence for the British Council network of overseas teaching centres. She has a wealth of experience from across the globe with over 20 years in ELT, focussed on teaching and learning. She is now based in UK with a global remit.

Rebecca Rawnson, British Council
Rebecca is a Senior Academic Manager leading on education projects in north and south India. Becky started her career as a teacher of English teaching in a variety of countries and contexts. Since joining the British Council ten years ago, she has worked with learners, teachers and teacher educators in Africa and South Asia.

Adam Salkeld, Digital Learning Associates
Former journalist, producer and executive producer on BBC primetime shows like Panorama and the Money Programme. Adam’s experience in digital education includes leading the largest independent supplier to the BBC’s £150m Digital Curriculum project. He has managed large scale digital learning projects for clients such as the National School of Government, Ministry of Defence and UNHCR. He has board level experience in commercial and NFP organisations.

Spencer Fordham, Capital School of English
Co-founder of Capital School of English Spencer has long held the VISION to re-route the language sector changing the way learners approach language learning. He and his team have developed programmes where International students have the opportunity to further their personal and collaborative skills, learning through practical projects based on relevant subject matter powered by STEAM. During 2020 and in the face of a Global pandemic, Spencer and his team have further developed the schools online offering to meet the incredible demands of students unable to travel.

Tue 16:00 - 16:45

Rebuilding the international market for UK English language teaching: a roadmap to recovery after Covid-19

Jodie Gray & Tim Barker

In this session members of the English UK Senior Leadership team will discuss the English UK Roadmap plan, the decisions that underpinned its development and how this links to English UK plans for 2021.

Jodie Gray, Chief Executive
Jodie was appointed chief executive in November 2020 after serving 10 months as interim chief executive. Together with the senior leadership team, Jodie is responsible for establishing and reviewing key strategic priorities and overseeing the work of the association. Having worked at English UK for many years, she is extremely proud of the association and its executive team, and is committed to supporting English UK's members and the UK ELT sector.

Tim Barker, Business Development Director
Tim is responsible for English UK's suite of commercial activities, ensuring that they continue to provide benefits to our range of members, as well as to English UK Ltd and Enterprises. This includes the strategic management and development of our conferences, training and qualifications and StudyWorld. He also leads on market development activities to ensure that English UK members benefit from opportunities to grow and diversify their businesses.

Tue 16:00 - 16:45

17:00 - 17:45

Accreditation UK - latest developments

Liz McLaren

Find out about the accreditation scheme developments which reflect how UK language centres are adapting to meet the current challenges. Recent initiatives have extended the accreditation scheme to include online delivery of English language courses. Also, the development of virtual inspection procedures and a new ‘provisional accreditation’ category have enabled inspection of those seeking accreditation for the first time in response to Brexit.

Liz McLaren works for the British Council, where she manages the Accreditation UK quality assurance scheme. Accreditation UK sets and monitors the standards for ELT provision in the UK, and promotes the pursuit of excellence in professional standards in all aspects of that provision.
Tue 17:00 - 17:45

Incorporating digital collaboration into the agent-school relationship

Richard Bradford & Edwina Jiang

As we bury 2020, lets also dump the idea once and for all that a school’s digital strategy means attracting direct students, and the analogue strategy is the agent channel. This is too simplistic and surely missing opportunities for recruitment. As we start 2021, Richard will look at why and how the agent-school relationship can be made more collaborative, for the benefit of both parties.   

Richard Bradford, Disquiet Dog
Richard Bradford is the MD of Disquiet Dog and has extensive experience of international digital marketing practice, particularly in the education and leisure sectors. Providing training and expertise, Disquiet Dog is a niche agency which works to empower you and your organisation to be more in control of your own digital destiny – and get a return on investment! Find out more at, follow them on LinkedIn or teach yourself with their regular blogs:

Edwina Jiang, Summit Education
Edwina Jiang graduated from Glion Institute of Higher Education, Switzerland and followed this with an 18-month management training programme job offer from London. Following six years working at three London ELT schools, she started her own education company in 2016.

Tue 17:00 - 17:45

Market session - Brazil

Eduardo Heidemann & Maura Leao

Join this session for an overview of the Brazilian market, attitudes to travel, and the chance to ask your questions to a panel.

Eduardo Heidemann, TravelMate
Co-Founder of TravelMate Intercambio and currently the Operations Director at the company. Travelmate started back in 2002, has 60 offices across Brazil and has already assisted more than 25.000 people to study abroad and travel the world! I graduated in International Business at UFPR and I also studied Marketing, Management and Law as post degree programmes at FGV and Univali. Before TravelMate I worked in the marketing and international business area of multinational companies like IBM, Siemens and Hettich. I also was an international student in Australia and worked as an expat in Germany. I love to study and travel, and it´s even better when you can combine both, that's why I have already travelled to 35 different countries and today I work helping people to study and travel abroad.

Maura Leao, BELTA/ Yazigi Travel
Maura de Araújo Leão, co-founder in 2002 and CEO of Yázigi Travel, presently the President of Belta (Brazilian Education & Language Travel Association) for the triennium 2018 - 2021, and Vice President of Felca (The Federation of Education and Language Consultant Associations) for the four-year period 2019 – 2022. Translator and interpreter, she has worked in several areas of the São Paulo State Department of Education and the University of São Paulo. Founder of Esfera Escola Internacional in 2005, an IB Primary and Middle school, she has implemented the exchange programmes since its foundation, having been one of its maintainers until November 2015. With extensive experience in the exchange area since her participation as a fellow of the American Field Service in the 70's, Maura has lived in the USA and Germany having visited all continents. She is passionate about exchange programmes and has extensive international experience in the area of education.

Tue 17:00 - 17:45

Wednesday 27 Jan 2021

06:00 - 19:00

One-to-one meetings in progress. No live seminars will take place today.

Thursday 28 Jan 2021

06:00 - 19:00

One-to-one meetings in progress. No live seminars taking place today.

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