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StudyWorld summer - happy student

StudyWorld summer | Tuesday 16 – Thursday 18 March 2021

Our new StudyWorld summer event will focus on promoting the UK’s summer course market. We are bringing together specialist UK educators, service providers and international agents and buyers.

Delegates pre-schedule two days of meetings with their preferred partners using our easy-to-use Marcom eSchedule PRO software, and meet online through the simple Zoom integration.

Our seminar programme on Tuesday 16 March will help you plan for a high quality, safe summer experience for students and group leaders. Meetings take place on the Wednesday 17 and Thursday 18 March.

Who attends StudyWorld summer?

This event is open to:

  • accredited UK educators offering summer programmes for international students
  • service providers that support the UK’s international education sector
  • experienced study abroad agents who promote summer courses in the UK


Since the start of the Covid-19 crisis, English UK has been committed to offering the best possible service to the UK ELT industry at a price that reflects the difficulties the sector faces.

English UK member
per delegate with meetings. Subject to UK VAT.
Standard price
per delegate with meetings. Subject to UK VAT.

Agents will be asked for professional references to support their event application.
from £1,495
Contact the team to discuss.

Choose your category below to register:

For All UK Educators

For all UK educators

StudyWorld showcases the entire UK education offer. We welcome universities, boarding schools, language centres, publishers, exam boards and more. Whatever you do, there will be a partner or buyer who wants to meet you.

Screened, Serious Agents

Screened, serious agents

We welcome international delegates from 60+ countries. We check the credentials of all our study abroad agents to make sure they are high quality, professional organisations serious about doing business with UK educators.



Our seminar programme will help you stay up-to-date with the latest business and industry thinking while our high profile keynote speakers leave delegates inspired and ready to change lives through education.


Sponsor StudyWorld to reach the people that count in UK and international educational.

StudyWorld is the only event that focuses on showcasing the whole of the UK education sector to agents and partners from around the world. Supported by Education is GREAT, the event welcomes special delegations of buyers, industry leaders and influential people from both the UK and around the world.

StudyWorld is innovative, built around quality, and supported by the UK government. Please contact, Business Development Director, Tim Barker to enquire about sponsorship opportunities.

Thank you to our Gold and Silver sponsors below.


16 March 2021

08:00 - 17:00Seminar programme - details to be announced

17 March 2021

07:00 - 19:00One-to-one online meetings

18 March 2021

07:00 - 19:00One-to-one online meetings

Seminars and one-to-one meetings

All seminars and meetings will be held via a Zoom integration on Marcom eSchedule PRO. Log in to your Marcom eSchedule PRO account to watch the seminars. Read our participant guidance for more information.

All times are GMT.

Tuesday 16 Mar 2021

09:00 - 09:45

Expert panel – online junior summer camps


While we look forward to the return of face-to-face teaching, juniors returning to summer centres this year is far from certain. In this discussion we will look at online summer camps for summer 2021, and their future as a part of ELT summer course offerings.

Martin Corr, Ardmore Language Schools
Martin has over 15 years’ experience in the English language and educational travel sector. Working from the grassroots, through to operations, and now as Managing Director of Ardmore Language Schools, he truly understands the importance of international perspective to enable students to thrive in today’s multicultural world.

Daniel Zheng, HOPE Study Abroad Service
Holding a UK masters degree and the British Council Advanced Certificate for Counselling and British Education Promotion, Daniel Zheng has been in international education industry since 1993. After two years' service at the Shanghai Municipal Government Foreign Affairs Office, he joined the British Council Shanghai in 1993. He witnessed the development of international education in China and he was one of the pioneers who helped UK institutions enter the Chinese market by providing market briefings, organising British education fairs in China and establishing Sino-UK institutional links. He was the co-founder of HOPE Study Abroad Service, set up in 2000, and he has been General Manager and Managing Director since 2005. Daniel’s responsibilities at the company include: developing and maintaining relationships with both overseas and Chinese partner institutions and exploring mutually beneficiary business opportunities and projects; Market and project briefings for partner overseas institutions; Setting up business strategies for the company and managing a team of 40 staff.

Neil Harvey, UK College of English
Neil Harvey has been a senior leader in the international education industry for more than 25 years. He has worked at Kaplan, Nord Anglia, Pacific Language Institute, Gateway Education, The English Studio and The School of Finance and Management. Neil has also served as a board member with Languages Canada, a school governor and is currently a member of the English UK Finance Panel.

Maria Shvyrkova, Students International
Maria Shvyrkova is the Head of European Department at Students International. She has been working in the industry for more than six years, having started in exchange programmes and progressing to the funding sector. Previously, Maria held the position of Promotion Specialist at the government scholarship scheme for PG students - Global Education Programme. Currently Maria is recruiting and counselling students for various levels of education, mainly in the UK.

Tue 09:00 - 09:45

Keeping students safe in English UK centres

Huan Japes & Naadiya Rawat

With the rise in UK vaccinations and the UK government's roadmap to recovery now active, English UK member centres are now reopening. This session will look at how English UK member centres will aim to keep students and staff safe while ensuring students are able to have the best possible experience in the UK this summer. We will refer to English UK's Covid Secure guidance that all centres are expected to follow, looking at how centres are identifying and managing risk as well as focusing on specific areas such as school hygiene, face coverings, Covid-19 testing, social distancing and the management of suspected cases. There will be plenty of time for questions after the presentation.

Huan Japes
Huan runs English UK's membership team, responsible for all aspects of membership services and administration. He also oversees English UK's public affairs work and manages its external stakeholder relations, including the ongoing Accreditation UK partnership with the British Council.

Naadiya Rawat
Naadiya is our visa expert. She supports members with queries and liaises with UK Visas & Immigration, but also helps implement English UK's public affairs strategy, drafts policy documents and works with the All-Party Parliamentary Group for Language Teaching.

Tue 09:00 - 09:45

10:00 - 10:45

Expert panel – junior summer camps


As the situation develops rapidly we hope there is the chance of some activity in the junior summer camp market. Join this session to hear discussion on which countries might travel, and how centres are preparing to welcome students safely and ensure a good experience for summer 2021 and beyond.

Alex Cann, International House London
Alex has over 15 years’ experience and a wealth of academic and management experience with young learner programmes. During his time at a large school in Edinburgh, he introduced several innovative courses for young learners, including a ground-breaking coding and robotics course. He has also held Operations Director and Director of Customer Experience roles within the industry. Alex is passionate about staff development and organisational culture and strives to enhance the student experience at every stage of the journey. He was awarded Young Leader of the Year at the Edinburgh Chamber of Commerce Awards in 2019.

Loretta Corro, Obiettivo Lingua
While studying English at Padua University Loretta consolidated her studies by going on study holidays and attending language courses in the UK and Ireland. This inspired Loretta to open her own agency. She started in 1998 with adult individual students and by 2003 was also organising groups, both during the low and summer seasons.

Ignacio Mas de Xaxàs, British Summer
Ignacio Mas de Xaxàs started working at British Summer while studying Economic Sciences at university (UAB, Barcelona) aged 21. He started in the commercial department, focusing on relationships with high schools and language schools. In 1993, at 25, he became director of the company, which he ended up buying in 1998.

In 1999 he was elected vice president of ASEPROCE and during his term worked to achieve state regulation and to professionalise the sector's companies. Between 2001 and 2003 he worked with the European Committee for Standardization (CEN) in the development of the sector a standard at European level.

Tregarran Percival
Tregarran is sales and marketing director at UKLC – a multi-centre junior specialist operating across the UK. He has spent 12 years working with summer schools having started out as a teacher and then centre manager. He now uses that experience to develop successful agent partnerships and industry links. He is a real enthusiast for junior study travel and is proud of UKLC’s good reputation and steady growth.

Anna Thatcher, Loxdale English Centre
Through the family run school, Anna Thatcher experienced every aspect of school life from helping teachers in the classroom aged 10, couriering at airports aged 14 and social organising aged 16. After graduating university she moved into teaching, accommodation, operations management and residential centre management. She has been Principal of Loxdale English Centre, Brighton since 2006. She is on the Young Learner English UK and Sussex Safeguarding committees.

Tue 10:00 - 10:45

What you need to know about visas (for educators and agents)

Nichola Carter

Nichola Carter of specialist immigration law firm, Carter Thomas Solicitors, will provide the latest UK immigration information for UK ELT centres and agents. This will cover options for students and also changes to the work-related immigration routes for EU/EEA nationals, which centres will need to be aware of from a recruitment perspective as the sector recovers. There will be an opportunity to ask questions.

Nichola Carter
A solicitor with 20 years’ experience, Nichola has been consistently ranked as one of the UK’s leading immigration lawyers in both The Legal 500 and Chambers and Partners since 2004. Regarded as one of the UK’s leading sponsor compliance experts, Nichola advises businesses, charities and education sector clients, including universities, independent schools and private colleges, that need sponsor licences under Tiers 2, 4 and 5.

Tue 10:00 - 10:45

What’s new at Trinity?


This short seminar will introduce some of the most recent developments at Trinity which include: our new in-service TESOL qualification, the Certificate for Practising Teachers; Digital delivery of our key summer exam, GESE; and the development of Trinity’s Listed Education Agent Scheme.

The seminar will be conducted as a Q&A session with Trinity’s Head of TESOL Qualifications, Lead Academic for Europe, and the Head of Business Development for UK & Ireland.

Alex Thorp
Alex Thorp is Lead Academic for Language (Europe) and through a range of projects actively promotes best practices in assessment training and delivery.

Alison Castle Kane
Alison Castle Kane is the Head of Business Development for UKI Language at Trinity. She has over 25 years of experience in the industry as a teacher, and in publishing and services for ELT.

Ben Beaumont
Ben Beaumont is Head of TESOL qualifications at Trinity College London and is particularly interested in sharing practice between educational sectors to develop teachers’ contextualised professional practice.

This session is pre-recorded.

Tue 10:00 - 10:45

12:00 - 13:00

Welcome and keynote address: The return of travel

Miranda Brown & Richard Nicholls

With the UK and the world in a different place compared to January, we have the very real prospect of tourism and student travel in the not-too-distant future. To help attendees plan effectively and make the most of the recovery, Richard Nicholls and Miranda Brown will share VisitBritain’s insights on the return of travel to Britain. Richard will discuss forecasts, outlook and sentiments for travel, and Miranda will cover VisitBritain’s study market insights. With VisitBritain collating data to help the UK inbound tourism industry, this data-driven session will help the audience understand who may travel, why they may travel, and the possible scale and speed of the return of travel.

Miranda Brown
Miranda is a Market Intelligence Consultant in the VisitBritain Research and Forecasting team. She focuses on the Asia region; including Northeast Asia, India, Oceania, and the Gulf. Her role involves monitoring and analysing data relevant to inbound tourism, in order to share strategic insight with VisitBritain stakeholders around the globe, and the broader UK travel industry.

Richard Nicholls
Richard has been Head of Research and Forecasting at VisitBritain since 2015. He and his team are responsible for analysis of inbound tourism datasets, insights and prospects both for VisitBritain and for the benefit of the wider UK tourism industry. Before joining VisitBritain he worked agency side in market research and consumer trends.

Tue 12:00 - 13:00

15:00 - 15:45

Expert panel – courses for Gen X


With vaccine roll-outs generally proceeding by age, it may be that mature students are the first group able to travel freely and safely. Join this discussion to hear from centres and agents that have a long history of innovating and understanding this segment.

Kevin McNally, International House Torquay
Kevin McNally is the owner and director of International House Torquay/Torquay International School. Previously, he was Marketing Director for TUI Travel Language School Division and before that a partner at Hampstead School of English. He is a Vice-President of IALC and has served on various English UK boards.

Julia Richter, FDSV
Julia Richter has been working as the Managing Director of the Association of German Language Schools and Language-Tour Operators e.V. (FDSV) since 2012. The association specialises in the assurance and development of quality in language travel programmes and language schools. Julia has over 25 years' experience in various management positions in the language travel industry.

Michael Quinn
Michael Quinn is UK Director of Centre of English Studies (CES), established in 1979. CES is a family owned and run school and has grown into a multi-centre international organisation with seven year round adult schools in Dublin, Toronto, London, Oxford, Worthing, Leeds and Edinburgh and a seasonal centre in Harrogate. As well as a number of summer junior centres CES offers a wide range of adult and junior programmes throughout the year.

Nicole Werder-Rupp, BIKU Languages AG
Nicole Werder-Rupp, is Managing Director and Co-Owner of BIKU Languages AG in Switzerland. After graduating from the University of Lausanne in Management in 2004, she first worked for an insurance company in the IT sector before joining the family business BIKU Languages AG. BIKU was founded in 1986 by her parents and is an independent specialist for language stays at leading language schools worldwide. BIKU’s counsellors have personally visited all the schools and can therefore provide clients with targeted advice.

Tue 15:00 - 15:45

How to create a customer service culture

George Pickering

Delivering excellent customer service has become an organisational necessity as well as being one of the most important ways in which language course porviders can gain a competitive advantage. This session will discuss the 10 steps to building a strong foundation and the essential building blocks of customer service. The session will be full of ideas and tips to help you develop and improve your customer service and is suitable for anyone who services the needs of internal or external customers.

George Pickering
George Pickering is an educational coach, trainer and consultant. He is the academic director of the English UK Diploma in Language Teaching Management (DELTM) and is a senior inspector of language schools for the British Council (Accreditation UK).

Tue 15:00 - 15:45

What’s new at Accreditation UK?

Liz McLaren

Find out about the accreditation scheme developments which reflect how UK language centres have been adapting to meet recent challenges. Initiatives include extending the accreditation scheme to cover online delivery of English language courses. Also, the development of virtual inspection procedures and a new ‘provisional accreditation’ category have enabled inspection of those seeking accreditation for the first time in response to Brexit.

Liz McLaren, British Council
Liz McLaren works for the British Council, where she manages the Accreditation UK quality assurance scheme. Accreditation UK sets and monitors the standards for ELT provision in the UK, and promotes the pursuit of excellence in professional standards in all aspects of that provision.

Tue 15:00 - 15:45

16:00 - 16:45

Expert panel – courses for Gen Z and millennials


Many commentators and observers predict that young adults may be one of the first groups to travel in a post-pandemic world - in fact some are already in the UK and more are prepared to accept quarantines to access courses. This panel will discuss how they are fulfilling the needs and wants of the young adult segment to make the most of the return of this group.

Claudio Cesarano, Media Touristik Group
Claudio Cesarano is CEO of the Swiss Media Touristik Group. The brand Linguista generates one third of the company's turnover. With over 20 years of industry experience and also being involved on the language schools side he has a profound knowledge of both sides of the market. Growing up with three mother tongues (German, Italian and Dutch) he was born a language specialist. The company is one of the leading language abroad companies in the language travel market in Switzerland. Media Touristik AG operates from six locations and merged all their brands to one brand Linguista in 2018.

Sinem Kizrak, Atlas Private Educational Service
Sinem is a Regional Manager at Atlas Private Educational Service, a leading student recruitment agency in Turkey. She has nearly 20 years of experience in the international education Industry. In her position she is also responsible for international partnerships, marketing and recruitment strategies. She holds a Bachelor of Engineering degree from Istanbul University. She is also passionate about counselling students and help them to succeed in their academic goals.

Hannah Lindsay, St Giles International
Hannah Lindsay is Deputy CEO & Group Sales and Marketing Director at St Giles International. Over her 10 years in post, she's been pleased to work with a variety of agents from across the world. In 2020, she worked as part of a cross-industry team to organise an online event for the EFL sector, which brought together agents & schools to map a way forwards from the COVID-19 crisis.

Stephan Roussounis, Bayswater Education
Stephan Roussounis is the Managing Director of Bayswater Education. With nearly 20 years experience in the ELT, scaling up successful organisations in the sector on multiple occasions. Bayswater Education is a social enterprise, established in 2017, that now offers eight year round language centres with Eurocentres, professional education with Bayswater College and a network of 10 summer camps with Bayswater Summer (previously Language Study Centres).

Tue 16:00 - 16:45

Innovating in times of crisis: new perspectives


After the success of this session at StudyWorld earlier in the year, we’ve invited even more perspectives. Join finalists of the British Council ELTons Innovation Awards to hear how they’ve dealt with challenges and found new and original ways to respond to crises, with case studies from school leadership, materials development and teaching practice.

The call for applications to the ELTons 2021, the prestigious international awards celebrating innovation in English language teaching and learning, is now open!

Jenny Simms, British Council
Jenny is Project Manager for Teaching Excellence for the British Council network of overseas teaching centres. She has a wealth of experience from across the globe with over 20 years in ELT, focussed on teaching and learning. She is now based in UK with a global remit.

Roy Cross, British Council
Roy Cross works in the British Council’s English for Education Systems team, based in London. His responsibilities include partnerships and stakeholder engagement, and the tripartite partnership between English UK, IATEFL and the British Council that is the PRELIM project is a very good example of both!

Nicky Partridge, Peartree Languages
Nicky founded Peartree Languages in 2005 on a hope and prayer and 16 years later is very proud to be the Owner and Manager of one of the most established and respected language training organisations in Wales. As a small school human connection, innovation and flexibility have always been at the heart of the organisational culture, currently indispensable as they navigate the chapters of ‘English in the Time of Covid’.

Michael Cummings, Cengage
Michael has been with National Geographic Learning for eight years, previously working as an ELT teacher for seven years in the UK, UAE and China. Michael’s background is in technology with an interest in e-learning, blended learning through digital media, course design, e-books and other ubiquitous digital learning tools. He enjoys working and collaborating with higher education institutions, private language schools, international schools, government departments and corporate organisations.

Tue 16:00 - 16:45

Special visa briefing for European agents

Laurence Brammer & Naadiya Rawat

Join English UK and UKVI for this visa briefing for agents who work with European students.

EU, EEA and Swiss citizens now need a visa if they want to study for longer than six months in the UK. This session will focus on the requirements and application process for the Short-term study visa, which allows students to study English for between six and eleven months. We will also talk about the Student visa, which is for longer-stay students.

The presentations will be followed by a Q&A session to address any questions and concerns.

Laurence Brammer, UK Visas & Immigration
Laurence is part of the Student Migration Policy team at the Home Office. He joined the Home Office in 2017 and joined the Student Policy team in 2019, following previous operational roles. Laurence owns the policy on the Short-term Student (English Language) route.

Naadiya Rawat, English UK
Naadiya is our visa expert. She supports members with queries and liaises with UK Visas & Immigration, but also helps implement English UK's public affairs strategy, drafts policy documents and works with the All-Party Parliamentary Group for Language Teaching.

Tue 16:00 - 16:45

17:00 - 17:45

Expert panel – teacher training


Throughout the pandemic some centres have reported strong demand for CELTA and DELTA qualifications, and in-service teachers around the globe are still an important group that need access to quality English language tuition. Join this panel to hear from providers respected for their teacher training on what has happened throughout the pandemic, and what the future opportunities in teacher training might be.

Mark Henebury, Department for International Trade
Mark joined the DIT in September 2018 as the English Language Training Specialist in the DIT Education Sector Team. Previously he was Head of International at Loughborough College where he worked on in country projects in, amongst others, India, Qatar, China and Vietnam, including English teacher training, curriculum development and quality assurance. 

Eleanor Maly, International House London
Eleanor is Director of Education at International House London and a member of the Senior Management Team. She has 18 years’ experience in the international education industry in positions such as teacher, academic manager and operations director. She has an MA from the University of Edinburgh in English Literature and Language, the Trinity Diploma in TESOL, and is currently studying towards an MBA with Cranfield University. Eleanor joined IH London in 2017 and is responsible for strategic operations in the Teacher Training, General English, Executive English and Modern Languages departments.

Mike Riley, NILE
Mike is Deputy Director at NILE, where he is involved in training and consultancy in a range of areas including educational management and language teaching methodology. He joined in 2020 having previously worked as Teacher Training Manager at Macmillan Education. He started his teaching career in 2001 and spent 15 years working as a teacher, director of studies and school director for International House in Milan, Italy.

Silvana Richardson, Bell
Silvana is Head of Education at Bell Educational Services and Strategic Education Advisor at the Bell Foundation, a UK-based charity that commissions and disseminates research, carries out thought leadership work in policy circles and trains staff in primary and secondary schools in England with the aim of overcoming exclusion through language education. She is a guest lecturer on English as an Additional Language at the Faculty of Education, Cambridge University and has been Academic Director of Bell Teacher Campus, Cambridge and Course Director of the Bell Online Delta. She co-authored white papers for managers and teacher educators with Scott Thornbury and Gabriel Diaz Maggioli for Cambridge University Press. Silvana has over 30 years of experience in various roles: teacher, teacher educator, academic manager, materials writer and consultant. She is a quality assurance inspector and a speaker at international conferences.

Dr Timea Tiboldi, Tempus Public Foundation
Timea Tiboldi PhD is the Director of the Language Learning Directorate of Tempus Public Foundation. Tempus Public Foundation, operating under the supervision of the Ministry of Human Capacities in Hungary, has been appointed by the Hungarian Government to implement a teacher training scholarship programme. She has 25 years of teaching experience at Eötvös Loránd University (ELTE), Budapest. Her interest is methodology of language teaching, ESP (English for Specific Purposes, mainly EU English and English for Diplomacy and academic writing). She also has 25 years of teacher training experience.

Tue 17:00 - 17:45

How to tweak the online user journey to maximise conversions

Richard Bradford

Why would you spend so much time and money attracting potential new students and agents to your brand, if only to lose them when they finally do land on your own website or social media? That’s the very bit you can control, so let’s make sure as many as possible convert!

Online clients are actually way more tolerant and less fickle than you think, particularly when they’ve already bought into your brand. But you’re only as strong as your weakest link. And different niggles make different users quit and shop elsewhere.

Time to plug the pond and get your digital ducks in a row. Richard will prod, poke and provoke, to help you get a few quick wins.

Richard Bradford, Disquiet Dog
Richard Bradford is the MD of Disquiet Dog and has extensive experience of international digital marketing practice, particularly in the education and leisure sectors. Providing training and expertise, Disquiet Dog is a niche agency which works to empower you and your organisation to be more in control of your own digital destiny – and get a return on investment!

Tue 17:00 - 17:45

Wednesday 17 Mar 2021

07:00 - 19:00

One-to-one meetings. No live seminars will take place.

Thursday 18 Mar 2021

07:00 - 19:00

One-to-one meetings. No live seminars will take place.

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