StudyWorld review: what happened in 2017?
In 2017 StudyWorld transformed in the major annual trade event for UK education. The event moved to the iconic Queen Elizabeth II Centre in Westminster and over 750 delegates attended.
As well as a prestigious central London venue and a new focus on the UK, changes included special delegations, increased flexibility for attendees, and support from the Department for International Trade. As a result, the event attracted a government minister and a peer to give major speeches, as well as MPs’ visits.
Over 750 delegates from 60 countries attended, including large groups from China and the Gulf region. There were almost 6,000 appointments over the two days of meetings. Educators enjoyed new options to attend; they could join with or without a table, with or without a meeting schedule, for one or more days.
Educators were able to take advantage of this flexibility in different ways, with a group of universities attending for one day and groups creating their own eye-catching villages. “It’s a great new dawn for the promotion of British education around the world,” said Kevin McNally of Torquay International School. “It’s a prime location with great facilities and shows the world what we have to offer.”
The new format also included a formal speech at the welcome reception, two days of professional seminars, and keynotes and a panel discussion during the day on Tuesday.
Journalist and university chancellor Gavin Esler urged a packed hall of delegates to be passionate about education and use their public trust to help make a better world in his keynote speech. Lord Bilimoria, himself a former international student and a passionate advocate for the benefits of international education, visited StudyWorld on two of the three days. He addressed the welcome reception about the benefit to the UK and the world for students coming here to learn, adding: “What you do for our country is brilliant: education is great.”
Conferences such as StudyWorld allow us to come together to champion the importance of education in creating a more stable, fair and prosperous world. There’s no greater prize than that.
There were 750+ participants, from 60 countries and 57 markets, of whom:
- 33 from 14 Chinese cities
- 15 from Saudi Arabia
- 110 new to StudyWorld
- 25 from universities or further education providers
- 10 associations were represented.
What did they do?
- Held 6,000 meetings over two days
- Held meetings at tables and booths
- Networked throughout the day and into evening receptions
- Attended up to 11 hours of industry-focused seminars and CPD
- Heard a keynote speech from Gavin Esler
What did they like?
Lots of things, particularly the venue, but feedback in 2017 highlighted the:
- Relaxed atmosphere
- The Gulf and Embassy zones
- Flexible passes
Best Way Intercambios, Brazil
The quality of the educators is outstanding. The event organisation is impeccable and the Fam trips offered give the agents an invaluable opportunity to better know destinations and schools. It’s really a privilege to be part of the selected group of agents for such a wonderful workshop.
The best chance for all educational agencies to meet educators to learn more about the strengths and facilities offered to international students in the UK. Great event.
Business Link, Ukraine
Excellent – all round. Difficult to improve! Definitely worthwhile coming to this event. Many thanks again to the English UK team – real professionals, it’s a great pleasure working with you!
Henley College Coventry, United Kingdom
A well organised event with a good selection of serious agent representatives
Whitgift School, United Kingdom
As an independent school visiting StudyWorld for the first time, we found the set up entirely suitable for our needs and very ‘user-friendly’. We met some high quality agents, some of whom we have worked with before and some new ones who we have started building new relationships with.
We hope that many will be able to send us students from markets we may not otherwise have penetrated so easily.
Boarding schools are making great new contacts and it’s working really well. StudyWorld has lots of good contacts and it’s a great venue, which really showcases the UK.
Education Consultant, Nigeria
I was pleasantly surprised by the good organisation and quality of participants at StudyWorld London and look forward to attending future events.
Living Learning English, United Kingdom
The StudyWorld team consistently run a high quality event in London that is a key part of our marketing strategy – excellent agents, well organised and very good timing at the start of the season.
BMI Media, United Kingdom
Lots of opportunities to connect informally with attendees which really makes a difference!
British Council, Georgia
It’s great to meet educators and agents and various institutions in one space and find potential partners and share the experience!
Ausland Sprachendienst, Germany
As a regular attendant of this event since 1972 I can only recommend agents to try alike. There is no better way to keep closer to our business.
TVET UK, United Kingdom
StudyWorld is going to be the whole of the UK – everything – and that’s awesome. Now we can show the world-class stuff the UK does, such as vocational education, and show the whole of the sector. That means equipment, services, training, all the way through – that’s what we want. It gives us a chance to showcase some of the work we’re doing.
Edge Hill University, UK
This is our first time. It’s been very busy, we have had no end of people wanting to make appointments and it’s been great.
MB Scambi Culturali, Italy
I have attended StudyWorld for the last 20 years on and off and I find it quite useful to explore new partners in the UK and meet old partners. I think also the size of the event is still reasonable and it allows you to meet whoever you need.
Chaucer College, United Kingdom
Studyworld gave our college the opportunity to generate huge interest in our study offer and create a new network of partners.
We’re looking forward to it… It’s something different and with Brexit happening we have to look at how to engage and find a new way to do business. It’s going to have that element of International English as an export, and the possibility of MPs trooping in from the Department of International Trade right next door.