Hensler

StudyWorld for… small businesses

Why not exhibit at StudyWorld this year?

2017 was Amanda Selvaratnam’s first time at the event. She runs Training Gateway in York, a small skills brokerage service which helps overseas organisations develop partnerships with UK education and training providers.

 

What was the most useful thing about StudyWorld?

“It was very useful  because of the international trade advisors being there. I don’t do English training specifically and we want to have access to corporate and commercial clients.

“Having the international trade advisors there was really useful – they are real feet on the ground in terms of potential education opportunities in different areas of the world. If you can meet them all in the UK it’s a very good and cost-effective way of understanding the global market for education services and products you’re providing.

“I had back-to-back meetings for most of the day which again was great – the system was really easy and straightforward. You could decline and make appointments, you were meeting the people you wanted to meet, it was really good.”

 

Anything else?

“An overview of the opportunities in the market from an expert who’s there on the ground with a role in education was primarily my take away. It was really good market research. With some of the other organisations I met it was an opportunity to meet businesses genuinely interested in working with the UK – you know they are because they’ve made the effort to come over to have meetings and you’re working an already warmed-up contact which is so valuable. You’ve got to convince them you are the right supplier, not that the UK is great and they should work with the UK. All you’ve got to do is identify that you are the right partner for them.”

 

Did you have a table?

“No, and that was better for me. There were lots of opportunities for appointments and that way you can go around and visit people on other tables. That was better for me than being sat in the same place all the time, especially as it was only me there.”

 

How many days did you attend for?

I think it’s probably nice to have two days there but it’s a lot of time out for me, a small business. It’s nice that you can attend for one day and achieve a great deal. that flexible registration process where you can pick and choose is really useful.

“I couldn’t justify two full days but being able to come down for a single day and really work my socks off works for me.”

 

What else did you like?

“It was so well organised and it was a great venue. It was nicely spread out you had the opportunity to walk through. People were walking through the rooms so there was no area where you thought you’re a bit stuck and nobody’s going to wander past. Nobody was on that one table around a corner than everyone misses. The venue and layout were really well done.”

 

What about follow ups?

“I have had useful follow-ups with commercial officers, but in terms of actual business I don’t think we have yet.

“I think because it was our first time I didn’t take advantage of seeing people who might have had business opportunities for me which I would do if I came again. My main interest was actually getting hold of the commercial officers and speaking to them but I think next time I’ll go through and have some more meetings with clients who have genuine corporate training interests.”

“I’d definitely consider coming again.”