StudyWorld Group Seminar Discussion CPD 1200x460

StudyWorld: why not take the opportunity to catch up on CPD?

Education is at the heart of StudyWorld. Not only is StudyWorld a showcase of the whole UK education offer, but every delegate can continue their professional development. Join us in 2018 to leave inspired by a top industry speaker and with updated skills, as well as business connections.

Where could you get industry-focused updates on using students as influencers, designing innovatory courses, and using export finance, or hear a UK government minister and a well-known journalist speaking passionately about the importance of international education? All of these sessions, and more, were on offer to every single delegate at StudyWorld 2017, no matter whether they attended for one day or the full event.

Sessions are included in every package, and cover every aspect of international education, including trends, forecasting, student care, export and marketing tips and much more. So come and start your StudyWorld experience on Monday 3 September with a buffet lunch with colleagues followed by StudyWorld seminars from industry experts. Register your place at StudyWorld 2018 and be sure to take in some CPD while you are here.

“Our business is quality education, so we believe everyone involved should constantly refresh our knowledge, share best practice, and take a wider view,” says StudyWorld seminars organiser Tom Weatherley. “It’s important for us to provide a full service to our delegates. We want them to leave not only with new business opportunities, but also with better professional knowledge, to help us all continually raise standards.

“We make sure our seminar sessions include something for everyone, and will inspire as well as inform.”

High profile keynote speakers

Inspiration came from our keynote speakers, who focused on the value of international education. Former BBC journalist and Chancellor of the University of Kent Gavin Esler was the keynote speaker. His speech was highly-rated by nine out of ten delegates. He said: “We need to be passionate about education as a leg-up. We are not part of an ivory tower, we can transform other people’s lives. We have to think about what kind of world we would like to live in; I hope we’ll be educating people to make the best of it.”

Trade Minister Mark Garnier added: “I mentioned earlier the reach of education beyond classrooms; it is quite simply one of the greatest gifts we can bestow and the most important investment we can make. Conferences such as StudyWorld allow us to come together to champion the importance of education in creating a more stable, fair and prosperous world. There’s no greater prize than that.”

A wide range of seminar sessions

The seminars programme took in a wide range of subjects of interest to agents, educators and buyers. All 15 different sessions were run by experts.

Subjects included: the changing nature of university application;, using UK export finance to help overseas buyers finance purchases from local suppliers; accessing aid-funded business; and UK immigration law. There were also seminars on using influencers to create brand champions and the UK in a global context, and insights into the junior sector, Ukraine and the summer Chinese market. See what sessions were run in 2017 (2018 sessions will be listed here once finalised).

Simon Read, sales director of FlyWire EMEA, looked at the role of payment methods in the growth of international education. “All projections say international education growth will continue to grow and schools have to compete with each other. But any school asking for payment understands their own terms. That doesn’t mean they understand the behaviours where their students are from. You can have localised restrictions on foreign currency transactions, alternative payment methods unheard of in the UK, and cultural approaches to managing money and transactions,” he said.

James Herbertson, director of London Nest, talked of the crucial role of accommodation in the student experience. “If you don’t get accommodation right they are not going to respond well to the tuition you give them. Will it be clean, safe, with opportunity for fun and friendship? Accommodation is at the heart of the study abroad package and whether good or bad is shared online immediately – and Generation Z can turn a review into a whole following.”

Richard Bradford, of ELT digital marketing specialist Disquiet Dog, explained how educators could learn from tenders, whether they won them or not. “With tenders, in a positive culture you ask – what did we learn? How can we improve next time? In a less-than-positive culture the message is: it was a total waste of time, I told you it was never going to come off, how many hours did you spend on this?”

Delegates appreciated the sessions. Agent Dennis Stead, of Pace Careers Service in South Africa, told us: “It’s been a great day. I rated the seminars, the university one was very good.” Andrew Fisher, an ELT expert, added: “I think it’s brilliant. The seminars and appointments give it much more of a trade fair feel rather than an educational workshop. I think it bodes well for the future.”

What’s planned for the 2018 CPD programme? Organiser Tom Weatherley says: “We’re still working on it – but we can promise the same high quality and range, with expert presenters who will answer any questions you’ve got. You’ll leave knowing much more, and – we hope – feeling inspired.”

Register your place at StudyWorld 2018 and be sure to take in some CPD while you are here.