It’s the first time at StudyWorld for Language Cert and they’re determined to make their presence felt by becoming a silver sponsor and also sponsoring our keynote address with Lindsey Hilsum.
“We want to capture people’s hearts and minds with our offer, and that’s why we wanted to be at StudyWorld,” said Henry Tolley, the organisation’s Head of Business Development.
He added: “I would say StudyWorld is probably the greatest event of the year because we can meet and do things in a very different way than we do in a regular workshop. Everyone is there, including CEOs, school managers, the marketing guys and other groups like embassies. You don’t see that anywhere else where it tends to be just schools and educators. It’s an industry event.”
New language exams with a long history
Although LanguageCert – which is a part of the major international PeopleCert group – is a new name in the market, it has a long history. Its exams ran under the trusted City and Guilds name, before being relaunched with new content in January 2018 in English and other languages, under the new brand name.
Henry says the organisation offers a new model for language exams, and he’s keen to use StudyWorld as a springboard to discuss with educators, agents and other buyers how that can work for them.“We’ve got an existing customer base of 5.5 million people in over 200 countries who have taken PeopleCert exams, which have in most cases changed their lives. They have family members who may need to improve their language skills, and get a certificate proving their level. So there’s a lot of loyalty to us, and we can contact them and promote them to come and study English at a LanguageCert centre in the UK – there is so much potential here.”
He says the LanguageCert exams are unique because it is possible to take either the speaking element (which includes listening and speaking) or the written test (which includes reading, or both), and have joint or separate Ofqual certificates. They can be taken in the UK or the country of origin, and the exams are highly secure, with a computer version likely to launch no later than January 2019.
As with all our sponsors, LanguageCert will be on hand throughout the event to explain their product to other delegates, and PeopleCert Founder and CEO Byron Nicolaides will give a brief talk before the keynote address.